RWM has been providing professional creative services to our clients for nearly ten years.  Each of our accounts is personally managed by a partner.  No junior account execs.  No administrative assistants.  No answering service.  When you hire us, rest assured your daily contact will be with one of us.

carola wilson

Carola has more than 20 years of experience developing and executing membership acquisition and retention campaigns.  Her “client-side” career was spent at AARP where she led the membership development and database activities for AARP’s membership retention and acquisition programs.  While at AARP, Carola also developed the plans and strategy for AARP’s marketing campaigns, leading copywriters, designers and ad agencies in campaign development.  She also managed the printing and mailing of millions of pieces of direct mail each year.  She is experienced at copywriting, production and project management for product and service marketing in addition to membership development.  She has solid experience in all aspects of direct marketing with extensive expertise in marketing to the 50+ population .

lynn robinson

For nearly 20 years, Lynn Robinson has been working with a broad range of not-for-profit organizations developing membership and grassroots programs and designing fundraising strategies.  Her experience ranges from direct mail fundraising for the Cystic Fibrosis Foundation to using a combination of mail, special events and personal contact to expand major donor direct marketing for the National Republican Senatorial Committee.  She’s also successfully applied direct marketing techniques to citizen education and activism in order to cultivate and motivate a strong grassroots membership for a nonprofit public policy organization.  In working with the marketing teams of multiple nonprofit organizations, Robinson has become proficient at creative strategy development, special event planning, copy writing, production, database management and results analysis.